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Webinar

Purpose-Driven Leadership
How to build a great team and company culture in the 21st century?

What does recent science tell us about purpose at work and its impact on both productivity and motivation? How to build a team with a high level of engagement? How to become a leader with strong personal values and moral integrity that can truly inspire others?

Date: April 11th, 2021
Time: Starting at 2 PM (BST) - Duration 1h
Place: Online - worldwide
Capacity: 72 / 150
Price: $18
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Advantages of a Webinar

  • Attend comfortably from your home or office
  • View the recording of the webinar at your convenience for one month
  • Save time - there is no need to travel
  • Communicate with the lecturer and ask questions in real-time

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Why should you attend the webinar?

  • Are you leading a team and want to be able to motivate your colleagues better?
  • Do you want to help others to stay motivated despite working remotely?
  • Want to learn about the new HR trends ?
  • Do you want to bring more value to your company?
  • Do you want your team to achieve great results and also feel satistied at work?

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When you can visit the webinar?

The webinar is broadcasted worldwide. You can register to be there live or watch the recording later.

  • New York (EST): 9 am - 10 am.
  • London (GMT): 2 pm - 3 pm.
  • Prague (CET): 3 pm - 4 pm.
  • Istanbul (GMT+3): 5 pm - 6 pm.
  • Dubai (GST): 6 pm - 7 pm.
  • If you do not have time on the given date, the entrance fee includes the recording of the webinar, which is accessible for 30 days.


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What do you really take away?

  • How to create a team vision that will lead to long-term motivation.
  • How to strengthen positive and growth mindset of your colleagues.
  • How to recognize strengths and improve them for individuals on your team.
  • What is the Japanese concept of IKIGAI and how to apply it in the workplace.
  • Why courage is important for innovation and how to nurture it.
  • How to convey emotions and motivation even when working remotely.


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This lecture presents key findings in the neuroscience of motivation and purpose at work. You will learn practical tools and tips from case studies of successful purpose-driven teams in large corporations, startups, and family businesses. Some companies achieve exceptional results yet maintain a great working environment and a strong team spirit. Learn how to become one of them.

Example is not the main thing in influencing others;

it is the only thing.

-- Albert Schweitzer

Invitation from the speaker

Who will be the speaker?

Petr Ludwig

Petr Ludwig is a keynote speaker and author of the bestselling book The End of Procrastination. His book has been translated into 20 languages and sold three hundreds thousands of copies worldwide.

Petr is a founder and CEO of Procrastination.com, which applies the latest scientific findings in neuroscience and behavioral economics to help individuals and companies in their growth.

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Want to attend?

Price $18