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Live Event

Book Launch

It is our pleasure to invite you to the launch of our book, The End of Procrastination.

January 22nd, 2019 | 2 h
321 E 73rd Street
192 / 300

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After having been translated into 10 different languages and sold over 100 000 copies worldwide, the book has now been published in the US. Come and celebrate with us!


As a bonus, you will hear inspiring speeches by the author and his special guests as well as meet interesting people at the networking that will follow. Come learn the core tips on how to overcome procrastination.


Petr Ludwig - Author

Petr Ludwig is a science popularizer, entrepreneur, and consultant for Fortune 500 companies. He explains crucial and difficult things simply and easily. Peter helps to improve intrinsic motivation, efficiency, and the happiness of people at work and in their personal lives. In his book and talks, he transfers the knowledge of neuroscience and behavioral economics into practice.

The motto of his life is: “A person who goes with the crowd usually does not get further than the crowd itself. However, a person who is able to leave the crowd can get to places where no one has ever been.”

Adela Schicker - Co-Author

Adela Schicker is the co-founder of, the institute that helps companies and individuals reach their full potential. Adela also co-author of the book The End of Procrastination. She speaks at conferences and trains companies worldwide, making sure that science can be explained simply and made useful for everyone.

The motto of her life is: “Better self. Better world.”

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